Driving Ticket Sales with a Meta Ad Campaign
How a strategic Meta campaign generated steady ticket sales for a charitable screening event on a limited budget
Client Background
Geoff Neville
Life Empowerment Coach
Industry: Events / Non-Profit
This was a one-off awareness and sales campaign where the client needed to sell tickets quickly, on a limited budget, while also positioning the event as a charitable initiative.
Charitable Event
Movie screening fundraiser for CareFlight
The Challenge
Three key obstacles to overcome
The Challenge
- Limited budget of just $300 for the entire campaign
- Need to drive real ticket sales, not just views or likes
- Short campaign window of only a month
- Audience not previously engaged or primed for this specific event
Strategic Meta (Facebook/Instagram) Ad Campaign
We designed and launched a Meta Ad campaign that was optimized for ticket sales while maximizing reach and engagement on a lean budget.
Targeted
Focused on local event-goers likely to support community causes
Creative
Eye-catching visuals highlighting both the movie and the charity cause
Optimised for Clicks
Strong call-to-action encouraging people to book tickets directly
Budget Efficient
Structured to maximise reach and engagement on a lean spend
Outstanding Campaign Performance
Budget
Total campaign spend
Reach
People reached
Link Clicks
Users clicked for more information
Cost per Click
Per link click
Result
🎟️ Steady ticket sales at a cost-effective rate, generating awareness for both the film and the charitable cause
Campaign Delivered Strong Results
The campaign delivered strong engagement and cost-efficiency. By reaching nearly 29,000 people and achieving a CPC of $0.64, the ad generated a high level of awareness while also converting interest into tangible ticket sales.
"Canvas & Code delivered exactly what we needed for our charitable screening event. With a tight budget and timeline, their Meta ads campaign generated impressive reach and engagement that translated into real ticket sales.
The team understood our dual goal of promoting the event while highlighting the charitable cause. The $0.64 cost per click was outstanding value, and reaching nearly 29,000 people exceeded our expectations.
We'll definitely work with Canvas & Code again for future campaigns."
Deed Consulting
Event Organizer
Key Takeaway
Even with a limited budget, a well-targeted and optimised Meta ad campaign can deliver strong reach, affordable clicks, and real conversions—perfect for small businesses and community organisations looking to drive action without overspending.
Ready to Drive Sales with Meta Ads?
Let us create a targeted Meta advertising strategy that delivers real conversions and maximizes your budget efficiency for events and sales campaigns.