UX/UI Redesign for a Discount Coupon Ecommerce Platform
How a scientifically structured UX/UI solution transformed a failing platform after three unsuccessful redesigns
Client Background
Geoff Darmody
CEO at Kerching
Industry: Ecommerce – Discount Coupons
Kerching is a digital platform offering discount coupons to help users save money while shopping online. The company had previously re-designed their website multiple times, but struggled to achieve results due to poor user experience.
Platform Focus
Digital discount coupons for online savings
The Challenge
Multiple failed redesigns and key issues
The Challenge
Despite multiple redesigns, the website still faced key issues:
- Poor User Experience: Visitors struggled to navigate, leading to frustration
- Low Engagement: Users weren't spending time on the site or converting
- High Bounce Rates: Over 85% of users were leaving due to design flaws
- Disconnect: The site lacked logic, flow, and emotional connection with users
Kerching needed a scientifically structured UX/UI solution that not only looked appealing but also improved functionality, engagement, and ultimately sales.
Scientifically Structured UX/UI Design from Scratch
Ayushi Gupta designed Kerching's website and app from scratch, using UX principles and UI best practices to solve these challenges.
User-Centered Design
Built intuitive navigation tailored to user behavior
Simplified Flows
Reduced friction for coupon discovery and redemption
Mobile-First Design
Optimised app and web layouts for seamless use
Engaging Interface
Balanced modern visuals with usability to encourage longer site visits
Functional Consistency
Ensured the app and site worked smoothly together
Transformed User Experience
Fresh Design
A fresh website and app redesign that improved ease of use and customer satisfaction
User Engagement
Increased user involvement and smoother site interactions
Brand Connection
Stronger brand connection with customers through consistent UX and UI
Conversion Potential
Improved conversion potential, with users more likely to stay, explore, and redeem coupons
What the CEO Says
People think, that putting together a website is simple and easy, yes, you could be right but overall you're wrong it's much more complicated than that.
Take it from me, who has re-built and re-designed the same website 3 times, every time I thought it was brilliant. The result remained the same, it lacked the science and the logic to make it appealing to those viewing it.
We needed to improve the user experience and customer satisfaction which ultimately would help increase the number of users and sales for our site.
To put it simply, UX is important because it tries to fulfill the user's needs, which was lacking in our application. Over 85% of users will leave a site solely due to bad design.
We required fewer problems, to increase user involvement with perfect functionality, and to create a strong connection between our customers and the website.
Enter Ayushi Gupta, a UX / UI developer with a lovely personality that listens!! Ayushi is totally honest, focused, and works diligently in order to develop and deliver the best outcome for your project.
UX / UI is proven science, and that was a wake-up call for our company, someone (like me) who thought that it was simple, but watching Ayushi create her magic was so inspirational and fun that it inspired our company and our consultants to think more constructively and on a different level.
I would highly recommend Ayushi as your first choice in any UX / UI project
Geoff, CEO
Kerching
Key Takeaway
Good design is more than aesthetics—it's science and strategy. By focusing on UX/UI, Kerching was able to build a website and app that not only looked appealing but also worked seamlessly to engage users and increase sales.
Ready to Transform Your UX/UI?
Let us create a scientifically structured UX/UI solution that combines beautiful design with seamless functionality to drive real results.