Growing an Online Presence for a New Property Buyer's Agent
How a video-first, education-driven strategy helped Phil Newton build credibility and gain clients from zero
Client Background
Phil Newton
Director of Your Property Insider
Industry: Real Estate – Property Buyer's Agent
Phil helps investors secure premium investment properties across Australia, focusing on both capital growth and rental yields. When he started with Canvas and Code Digital, his business was brand new with no social media presence.
Starting Point
Brand new business, zero digital presence
The Challenges
Three key obstacles to overcome
The Challenge
Phil knew the value of educating clients about property investment but faced three big challenges:
- No existing digital presence to build awareness and trust
- Limited time to manage content alongside a new business
- Lack of technical know-how and uncertainty about what to post
He wanted to grow organically, building credibility and attracting leads through social media without relying on paid ads.
Video-First, Education-Driven Strategy
Canvas and Code Digital implemented a comprehensive approach across Facebook and LinkedIn, focusing on building Phil as the face of his brand.
Daily Posting
Consistent organic content to boost visibility and recognition across both platforms.
Video Content
Positioning Phil as the face of his brand and building authority through video content.
Educational Focus
Showcasing Phil's knowledge through tips and insights for property investors.
Cross-Promotion
Leveraging Phil's personal page with casual captions to extend reach and engagement.
Strategic Approach
This approach helped build trust with his audience while creating brand awareness in a crowded market, all through organic growth without paid advertising.
Extraordinary Growth Achieved
Facebook Results
Total views
Increase in interactions
Increase in followers
LinkedIn Results
Increase in followers
Impressions
Members Reached
Key Insights
Engagement from Reels
From Non-Followers
Business Impact
New Clients in 3 Months
Return on Investment
What Phil Says
"Having started with Ayushi from Canvas and Code without any great knowledge or expertise in Digital Marketing, I can highly recommend her to anyone looking to grow their business.
Ayushi's knowledge and expertise in this area have given me supreme confidence right from day one, as she has not only guided me every step of the way but also educated me on methods for maximum growth in this space.
For me it's as easy as being the face of the business, and Ayushi takes care of the rest allowing me to stay focused on my daily tasks.
I'm highly impressed with her copy, editing and strategic placement of my Socials advertising which has shown immediate growth well above my expectations.
Her kind, supportive and friendly approach, combined with a continued daily focus on growing my business as if it were her own, have left me thrilled with my results and support throughout the process.
I highly recommend Ayushi as someone who always goes above and beyond for her clients, exceeding expectations and providing such a professional, well informed service with competitive fees, meaning I look forward to long-term success with her by my side.
Thanks Ayushi, I couldn't ask for better!"
Phil Newton
Director, Your Property Insider
Key Takeaway
A structured, video-first content strategy can rapidly establish credibility and deliver measurable business results—even for a brand-new business starting from zero.
Ready to Build Your Property Business Online?
Let us help you achieve similar results with a tailored social media strategy that builds credibility and generates leads organically.